According to a leaked document obtained by Techcrunch, Facebook is planning on launching ads within Messenger from some of its biggest advertisers.
But don’t worry! You won’t get a random ping from any companies, unless you’ve already started a chat thread with them. However, given tools like Bussinesses on Messenger, avoiding ads might be easier said than done.
In an effort to streamline customer service, ex PayPal president David Marcus has brought a new vision to companies and customers alike. Major businesses can now conduct all their e-commerce on Messenger – you can get receipts, speak with service reps, and change and track orders all from the Facebook product.
Facebook is urging its advertisers to start conversations with customers, like, basically now, in order to have enough threads going once the feature launches.
With increasingly narrow space for ads on peoples News Feeds, companies are willing to pay for more direct contact with customers. And although Zuckerberg doesn’t “think ads are the right way to monetize messaging,” the social network could potentially charge big bucks for the most forceful and direct new form of advertising.
So, are you ready to give up clumsy “1-800” numbers, touch tone menus, and long hold times in exchange for unwanted ad attacks?
Share your thoughts below!